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Humor 2.0 : How the Internet Changed Humor, Hardcover by Attardo, Salvatore, ...

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Seller: greatbookprices1 ✉️ (299,931) 96.9%, Location: Jessup, Maryland, US, Ships to: AMERICAS & many other countries, Item: 354928129271 Humor 2.0 : How the Internet Changed Humor, Hardcover by Attardo, Salvatore, .... Humor : How the Internet Changed Humor, Hardcover by Attardo, Salvatore, ISBN 1839988568, ISBN-13 9781839988561, Brand New, Free shipping in the US

Th shows how humor has changed since the advent of the internet: new genres, new contexts, and new audiences. Th provides a guide to such phenomena as memes, video parodies, photobombing, and cringe humor. Included are also in-depth discussions of the humor in phenomena such as Dogecoin, the joke currency, and the use of humor by the alt-right. It also shows how the cognitive mechanisms of humor remain unchanged. Written by a well-known specialist in humor studies, th is engaging and readable, but also based on extensive scholarship.

Th provides a comprehensive discussion of the new humor that has appeared on the internet. Th is divided into five sections: First, the introduction, which explains the idea that humor has changed since the widespread adoption of the internet and social media. The introduction reviews the theoretical tools that will be applied throughout th: a discussion of humor theory and memes and how they function. The discussion is kept engaging and readable but is nonetheless based on rigorous scholarship, presented clearly by a well-known humor researcher.

Part 1 collects several chapters on the new humorous genres that have appeared on the internet: the humorous meme, the compilation video, online cartoons, the “stuff white people like” phenomenon, Dogecoin, the joke crypto-currency, and of course satirical news, such as The Onion. The overall point is that many of these phenomena are completely native to the internet/social media or have been significantly affected by the distribution via the internet.

Part 2 considers in more detail a number of examples of humorous memes: they include the Cheryl She Shed meme, the BoatyMcBoatface incident in which the crowdsourcing of the name for a boat went awry, Pastafarianism, the joke religion, grumpy cats, and the Chuck Norris memes. Part 3 considers multimodal humorous genres: the Hitler rant, photobombing, embarrassment (“cringe”) comedy, rant-to-music videos, and music video parodies. Here too, these new genres can exist only due to the availability of platforms such as Youtube or TikTok. Part 4 looks at the dark side of internet humor, considering the use of humor by the alt. right on 4chan and 8chan, trolling, and related phenomena. The last chapter looks at humorous cartoon “mascots” such as Pepe the Frog and Kek, which have been appropriated by the right.

The first comprehensive guide to humor in the age of the internet and social media, this book will make you laugh (for the examples) and will enlighten you (for the analyses). Hopefully.
  • Condition: Brand New
  • ISBN: 9781839988561
  • Book Title: Humor 2. 0 : How the Internet Changed Humor
  • Item Length: 9in
  • Publisher: Anthem Press
  • Publication Year: 2023
  • Format: Hardcover
  • Language: English
  • Item Height: 1in
  • Author: Salvatore Attardo
  • Genre: Humor
  • Topic: Topic / History, Topic / Internet & Social Media, Topic / Language
  • Item Width: 6in
  • Item Weight: 16 Oz
  • Number of Pages: 294 Pages

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