Vintage 1987 Pepsi Cardboard Carrier 24 16oz Rare

$20.00 0 Bids 10h 13m 2s, Click to see shipping cost, eBay Money Back Guarantee
Seller: kus217 ✉️ (1,252) 100%, Location: Brussels, Illinois, US, Ships to: US & many other countries, Item: 235486282453 Vintage 1987 Pepsi Cardboard Carrier 24 16oz Rare.

Vintage 1987 Pepsi Cardboard Carrier Box Holds 24 16oz Rare.

Pepsi is a carbonated soft drink with a cola flavor, manufactured by PepsiCo. As of 2023, Pepsi is the second most valuable soft drink brand worldwide behind Coca-Cola;[1] the two share a long-standing rivalry in what has been called the "cola wars".[2]

Pepsi

Type

Cola

Manufacturer

PepsiCo

Country of origin

United States

Region of origin

New Bern, North Carolina

Introduced

1893; 131 years ago (as Brad's Drink)

1898; 126 years ago (as Pepsi-Cola)

1961; 63 years ago (as Pepsi)

Color

Caramel E-150d

Variants

Diet Pepsi

Pepsi Twist

Pepsi Lime

Pepsi Wild Cherry

Crystal Pepsi

Caffeine-Free Pepsi

Pepsi-Cola Made with Real Sugar

Pepsi Vanilla

Pepsi Zero Sugar

Pepsi Max

Nitro Pepsi

Related products

Coca-Cola

RC Cola

Website

www.pepsi.com

Pepsi, originally created in 1893 by Caleb Bradham and named "Brad's Drink," was first sold in his drugstore in New Bern, North Carolina. Renamed Pepsi-Cola in 1898 due to its supposed digestive benefits, it was shortened to Pepsi in 1961. The beverage's formula initially included sugar and vanilla but not pepsin, despite speculation on the origin of its name. Early on, Pepsi struggled with financial stability, going bankrupt in 1923 but was subsequently purchased and revived by Charles Guth, who reformulated the syrup. Pepsi gained popularity with the introduction of a 12-ounce bottle during the Great Depression and clever marketing strategies like the "Nickel, Nickel" jingle, doubling sales by emphasizing its value.

The mid-20th century saw Pepsi targeting the African American market, a then-untapped demographic, with positive portrayals and endorsements from prominent figures, boosting its market share. Despite occasional controversies, such as an aborted Madonna advertisement and the "Pepsi Number Fever" fiasco in the Philippines, Pepsi has remained a prominent global brand, partly thanks to innovative marketing campaigns and sponsorships in sports and entertainment.

Pepsi's rivalry with Coca-Cola, highlighted by the "cola wars", led to significant cultural and market competition, including the "Pepsi Challenge" taste tests and the introduction of New Coke in response. Pepsi's expansion into international markets has seen varied success, with notable ventures into the Soviet Union via a landmark barter deal and enduring popularity in certain regions over Coca-Cola. As of the early 21st century, Pepsi continues to innovate, both in product variations and marketing strategies, while maintaining a significant presence in the global soft drink industry.

History

The pharmacy of Caleb Bradham, with a Pepsi dispenser

A plaque at 256 Middle Street, New Bern, NC

Pepsi was first invented in 1893 as "Brad's Drink" by Caleb Bradham, who sold the drink at his drugstore in New Bern, North Carolina.[3]

It was renamed Pepsi-Cola in 1898, "Pepsi" because it was advertised to relieve dyspepsia[4][3][5] (indigestion) and "Cola" referring to the cola flavor.[5] Some have also suggested that "Pepsi" may have been a reference to the drink aiding digestion like the digestive enzyme pepsin,[6][5] but pepsin itself was never used as an ingredient to Pepsi-Cola.[3]

The original recipe also included sugar and vanilla.[3] Bradham sought to create a fountain drink that was appealing and would aid in digestion and boost energy.[3]

The original stylized Pepsi-Cola wordmark, used from 1898 until 1905

In 1903, Bradham moved the bottling of Pepsi from his drugstore to a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons. In 1909, automobile race pioneer Barney Oldfield was the first celebrity to endorse Pepsi, describing it as "A bully drink...refreshing, invigorating, a fine bracer before a race." The advertising theme "Delicious and Healthful" was then used over the next two decades.[7]

A 1919 newspaper ad for Pepsi-Cola

In 1923, the Pepsi-Cola Company entered bankruptcy—in large part due to financial losses incurred by speculating on the wildly fluctuating sugar prices as a result of World War I. Assets were sold and Roy C. Megargel bought the Pepsi trademark.[3] Megargel was unsuccessful in efforts to find funding to revive the brand and soon Pepsi-Cola's assets were purchased by Charles Guth, the president of Loft, Inc. Loft was a candy manufacturer with retail stores that contained soda fountains. He sought to replace Coca-Cola at his stores' fountains after The Coca-Cola Company refused to give him additional discounts on syrup. Guth then had Loft's chemists reformulate the Pepsi-Cola syrup formula.[8] On three occasions between 1922 and 1933, the Coca-Cola Company was offered the opportunity to purchase the Pepsi-Cola Company, which it declined on each occasion.[9]

Growth in popularity

During the Great Depression, Pepsi gained popularity following the introduction in 1934 of a 12-ounce (355 mL) bottle. Prior to that, Pepsi and Coca-Cola sold their drinks in 6.5-ounce (192 mL) servings for about $0.05 a bottle.[citation needed] With a radio advertising campaign featuring the popular jingle "Nickel, Nickel" – first recorded by the Tune Twisters in 1940 – Pepsi encouraged price-conscious consumers to double the volume their nickels could purchase.[10][11] The jingle is arranged in a way that loops, creating a never-ending tune:

"Pepsi-Cola hits the spot / Twelve full ounces, that's a lot / Twice as much for a nickel, too / Pepsi-Cola is the drink for you."[12]

Coming at a time of economic crisis, the campaign succeeded in boosting Pepsi's status. From 1936 to 1938, Pepsi-Cola's profits doubled.[13]

The stylized Pepsi-Cola wordmark used from 1951 to 1971. It was reintroduced in 2014.

Pepsi's success under Guth came while the Loft Candy business was faltering. Since he had initially used Loft's finances and facilities to establish the new Pepsi success, the near-bankrupt Loft Company sued Guth for possession of the Pepsi-Cola company. A long legal battle, Guth v. Loft, then ensued, with the case reaching the Delaware Supreme Court and ultimately ending in a loss for Guth.

Sports sponsorships

Pepsi has official sponsorship deals with the National Football League, National Hockey League, and National Basketball Association.[62][63][64] In 2007, and from 2013 to 2022, Pepsi sponsored the NFL's Super Bowl halftime shows.[65] It was the sponsor of Major League Soccer until December 2015 and Major League Baseball until April 2017, both leagues signing deals with Coca-Cola.[66][67] From 1999 to 2020, Pepsi also had the naming rights to the Pepsi Center, an indoor sports and entertainment facility in Denver, Colorado, until the venue's new naming rights were announced on October 22, 2020.[68]

In 1997, after his sponsorship with Coca-Cola ended, retired NASCAR Cup Series driver Jeff Gordon signed a long-term contract with Pepsi, and he drove with the Pepsi logos on his car with various paint schemes for about 2 races each year, usually a darker paint scheme during nighttime races. Pepsi has remained as one of his sponsors ever since. Pepsi has also sponsored the NFL Rookie of the Year award since 2002.[69]

Pepsi has the first global sponsorship deals with the UEFA Champions League and the UEFA Women's Champions League starting in the 2015–16 season along with the sister brand, Pepsi Max and became the global sponsor of the competition.[70]

Pepsi also has sponsorship deals in international cricket teams.[71] The Pakistani national cricket team is one of the teams that the brand sponsors.[71] The team wears the Pepsi logo on the front of their test and ODI test match clothing.

The Buffalo Bisons, an American Hockey League team, was sponsored by Pepsi-Cola in its later years; the team adopted the beverage's red, white, and blue color scheme along with a modification of the Pepsi logo (with the word "Buffalo" in place of the Pepsi-Cola wordmark). The Bisons ceased operations in 1970, making way for the Buffalo Sabres of the NHL.

Pepsi also has been a sponsor of the Carolina Hurricanes of the National Hockey League since the team moved to North Carolina in 1997.

In 2017, Pepsi was the jersey sponsor of the Papua New Guinea national basketball team.

Ingredients

Pepsi

Nutritional value per 12 fl oz (355 ml)

Energy

150[72] kcal (630 kJ)

Carbohydrates

41

Sugars

41

Dietary fiber

0

Fat

0

Saturated

0

Trans

0

Protein

0

Vitamins

Quantity%DV†

Vitamin A equiv.

0%0 μg

Vitamin C

0%0 mg

Minerals

Quantity%DV†

Calcium

0%0 mg

Iron

0%0 mg

Potassium

0%0 mg

Sodium

1%15 mg

Other constituents

Quantity

Cholesterol

0

†Percentages estimated using US recommendations for adults.[73]

In the United States, Pepsi is made with carbonated water, high fructose corn syrup, caramel color, sugar, phosphoric acid, caffeine, citric acid, and natural flavors.[74] A can of Pepsi (12 fl ounces) has 41 grams of carbohydrates (all from sugars), 30 mg of sodium, 0 grams of fat, 0 grams of protein, 38 mg of caffeine, and 150 calories.[75][76]

Pepsi has 10 more calories and two more grams of sugar and carbohydrates than Coca-Cola.[77] Caffeine-Free Pepsi contains the same ingredients but without the caffeine.

Some regions, such as Sweden and the Netherlands have recently undergone a reduction of sugar in the standard variety, replacing it with the artificial sweeteners Acesulfame K and Sucralose. This change was done by PepsiCo Europe to slash the amount of sugar in all their drinks by 25% near the end of 2025. This formula change was expanded to the United Kingdom version (distributed by Britvic) in March 2023 (except where served in restaurants and bars). Currently, there are no plans for this formula to be introduced in North America.

Variants

Main article: List of Pepsi variations

Fictional drinks

Pepsi Perfect: A vitamin-enriched Pepsi variation in special bottle shown in the movie Back to the Future Part II in scenes set in the year 2015. This was later released as a limited-edition drink.[80] Only 6,500 bottles were available for $20.15, they have since been sold for hundreds of dollars on eBay.

Ingredients

Pepsi

Nutritional value per 12 fl oz (355 ml)

Energy

150[72] kcal (630 kJ)

Carbohydrates

41

Sugars

41

Dietary fiber

0

Fat

0

Saturated

0

Trans

0

Protein

0

Vitamins

Quantity%DV†

Vitamin A equiv.

0%0 μg

Vitamin C

0%0 mg

Minerals

Quantity%DV†

Calcium

0%0 mg

Iron

0%0 mg

Potassium

0%0 mg

Sodium

1%15 mg

Other constituents

Quantity

Cholesterol

0

†Percentages estimated using US recommendations for adults.[73]

In the United States, Pepsi is made with carbonated water, high fructose corn syrup, caramel color, sugar, phosphoric acid, caffeine, citric acid, and natural flavors.[74] A can of Pepsi (12 fl ounces) has 41 grams of carbohydrates (all from sugars), 30 mg of sodium, 0 grams of fat, 0 grams of protein, 38 mg of caffeine, and 150 calories.[75][76]

Pepsi has 10 more calories and two more grams of sugar and carbohydrates than Coca-Cola.[77] Caffeine-Free Pepsi contains the same ingredients but without the caffeine.

Some regions, such as Sweden and the Netherlands have recently undergone a reduction of sugar in the standard variety, replacing it with the artificial sweeteners Acesulfame K and Sucralose. This change was done by PepsiCo Europe to slash the amount of sugar in all their drinks by 25% near the end of 2025.[78] This formula change was expanded to the United Kingdom version (distributed by Britvic) in March 2023 (except where served in restaurants and bars).[79] Currently, there are no plans for this formula to be introduced in North America.

See also

flag United States portal

Drink portal

Companies portal

List of Pepsi spokespersons

Pepsi Max Big One (roller coaster)

Pepsi Orange Streak (roller coaster)

Pepsi Python (roller coaster)

Mountain Dew

Mountain Dew Amp

Citrus Blast

References

Notes

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Tristan Donovan (November 1, 2013). Fizz: How Soda Shook Up the World. Chicago Review Press. p. 72. ISBN 978-1-61374-725-4. Archived from the original on April 23, 2023. Retrieved September 12, 2020. The cola part of the name was an obvious nod to the cola flavor of the drink, while the word Pepsi referred to his goal of making an indigestion-easing beverage. Whether the word Pepsi came from the digestive enzyme pepsin or dyspepsia [...] or both isn't known.

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"Pepsi – FAQs". PepsiCo. Archived from the original on May 6, 2008. Retrieved October 12, 2009. 1909: Automobile racing pioneer Barney Oldfield becomes the first celebrity to endorse Pepsi when he appears in newspaper ads describing Pepsi: "A bully drink...refreshing, invigorating, a fine bracer before a race." The theme "Delicious and Healthful" appears and will be used intermittently over the next two decades.

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Bibliography

Beverage World Magazine, January 1998, "Celebrating a Century of Refreshment: Pepsi — The First 100 Years"

Stoddard, Bob. Pepsi-Cola – 100 Years (1997), General Publishing Group, Los Angeles, California

"History & Milestones" (1996), Pepsi packet

Louis, J.C. & Yazijian, Harvey Z. "The Cola Wars" (1980), Everest House, Publishers, New York

External links

Wikimedia Commons has media related to Pepsi.

Official website Edit this at Wikidata

Pepsi Gallery – Pepsi Promotional site at the Wayback Machine (archived January 15, 2007)

Official Pepsi page on PepsiCo UK & Ireland

Last edited 1 day ago by Abhiramakella

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