Pocket Pal: Graphic Arts Production Handbook International Paper Co., 1970

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Seller: raran.us.xs2i9ztq ✉️ (192) 100%, Location: Miami, Florida, US, Ships to: US & many other countries, Item: 394244383226 Pocket Pal: Graphic Arts Production Handbook International Paper Co., 1970. POCKET PAL, A GRAPHIC ARTS DIGEST FOR PRINTERS AND ADVERTISING PRODUCT. Tenth Edition - May 1970 3rd Printing, Rev. - January 1973 Publication: (New York): International Paper Co.. Oldest version I presently see available on eBay.  180 pages. Illustrated. Condition: USED: Shows wear from actual use, stained and torn in places, perfect binding barely holding together, very delicate.  Subject: Book Design, Book Illustration, Papermaking, Printing History A GRAPHIC ARTS PRODUCTION HANDBOOK POCKET PAL IMHO: This publication should be in a Graphic Design Museum/collection as a historical document PREVIOUS VERSIONS:  Original Edition - 1934 Second Edition - September 1938 Third Edition - October 1954 Fourth Edition - November 1955 Fifth Edition - October 1957 Sixth Edition - April 1960 Seventh Edition - June 1963 Eighth Edition - November 1964 Ninth Edition - February 1966 THIS VERSION:  Tenth Edition - May 1970 2nd Printing - October 1971 3rd Printing, Rev. - January 1973 Copyright © 1963,1964,1966,1970,1973 INTERNATIONAL PAPER COMPANY 220 East 42nd Street New York, N.Y. 10017 Original Price: $1.00 FOREWORD Ever since its debut in 1934, the Pocket Pal has served as an excellent introduction to the graphic arts for many artists, advertisers, printers' customers, purchasing agents, graphic arts engineers, scientists, and students. Acclaimed by most authorities as the best publication of its type, International Paper Company has continually strived to improve its content and keep it current - as witness this tenth edition. At the time of the Pocket Pal's first edition, printing was predominantly letterpress and the other processes, lithography, gravure, and screen printing, were upstarts used mainly for special purposes. In the past thirty years, the situation has changed appreciably. Now the term "Printing" no longer refers solely to letterpress but encompasses all the graphic arts processes.Letterpress is gradually giving way to lithography in commercial, book, newspaper and magazine printing, while gravure is making gains in catalog, publishing, packaging and other specialty areas. The usual format of the Pocket Pal in which letterpress and engraving had a predominant position is no longer consistent with the changes that have occurred in the printing industry. Therefore, this new edition is completely revised to record these changes and present the printing industry and its processes in their proper perspective. Future editions of the Pocket Pal will record other new changes as they occur. Michael H. Bruno, Manager Graphic Arts Research Corporate Research Center International Paper Company -------------------------------------- What is pictured is the exact item you will receive.    All measurements though carefully taken should be considered approximate     Please see and examine all pictures for details, they are considered part of the description    Items are sold “AS IS” and NO RETURNS unless otherwise listed with conditions    We used recycled boxes to help keep shipping rates as low as possible, we will always try to use suitable boxes for your item, but may have company logos, writings, or markings.     CHECK OUT OUR STORE, Burman's Basement, FOR MANY UNIQUE TREASURES, WE ARE HAPPY TO COMBINE SHIPPING WHEN POSSIBLE
  • Condition: Acceptable
  • Condition: VERY USED: Shows wear from actual use, stained and torn in places, perfect binding barely holding together, very delicate.
  • Book Title: Pocket Pal
  • Signed: No
  • Ex Libris: No
  • Book Series: Pocket Pal
  • Narrative Type: Nonfiction
  • Original Language: English
  • Publisher: International Paper Company
  • Inscribed: Yes
  • Intended Audience: Adults
  • Edition: 10th Edition 3rd Printing
  • Personalize: No
  • Publication Year: 1973
  • Type: Technical Manual
  • Format: Paperback
  • Language: English
  • Author: Michael H. Bruno
  • Features: Illustrated
  • Country/Region of Manufacture: United States
  • Topic: Paper, Graphic Arts

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