GUCCI GG Logo Monogram Chain-Link Made Italy 100% Silk Tie Necktie Black Twill

$147.18 Buy It Now or Best Offer, $22.07 Shipping, 30-Day Returns, eBay Money Back Guarantee
Seller: ca-raymond ✉️ (161) 100%, Location: Toronto, Ontario, CA, Ships to: WORLDWIDE, Item: 235265760464 GUCCI GG Logo Monogram Chain-Link Made Italy 100% Silk Tie Necktie Black Twill.
Please see photos for detailed condition. Items are priced with a low opening bid so I can sell more items, build my store and gain positive feedback. So, I am dependent on your happiness for my success :) 
All items are shipped with a TRACKING NUMBER with UPS so that you know where your item is at all times! 
Shipping Rates: $29.99 CAD for US and Canada with tracking number, $59.99 CAD for International (Outside of Canada and U.S.) with tracking number. Shipped with UPS. So no need to worry about delays with Canada Post and USPS.
I am Canadian,  born and bred,  operating from a Canadian address, shipping mostly with UPS to avoid delays with Canada Post and USPS, not someone using this as a front for an Asian operation and sending you items from China that arrive a couple of months afterwards all beat up, smeared with virus after cruising through the world, or coated with harsh chemicals fresh from a Chinese factory, even if they claim they are sending it to you from Canada. 
I've had 2 positive feedbacks for items I sold in the last month, 10 in the last 6 months, and 35 this year. See my feedback here:  https://www.ebay.ca/fdbk/feedback_profile/ca-raymond and please see my other items. 
CA- Raymond
Thank your for your support!!!
All items are guaranteed.

Be sure to add me to your favorites list !
Info on Gucci: 
Trade name Gucci
Type Subsidiary (S.p.A.)
Industry Fashion
Founded 1921; 101 years ago
Founder Guccio Gucci
Headquarters Florence, Tuscany, Italy
Number of locations 487 (2019)
Key people Marco Bizzarri (CEO)
Alessandro Michele
(creative director)
Revenue €9.62 billion (2019)
Number of employees 17,157 (2019)
Parent Kering
Website www.gucci.com
Gucci (/ˈɡuːtʃi/, GOO-chee; Italian pronunciation: [ˈɡuttʃi]) is an Italian luxury fashion house based in Florence, Italy.[1][2][3] Its product lines include handbags, ready-to-wear, footwear, and accessories, makeup, fragrances, and home decoration.
Gucci was founded in 1921 by Guccio Gucci in Florence, Tuscany. Under the direction of Aldo Gucci (son of Guccio), Gucci became a worldwide-known brand, an icon of the Italian Dolce Vita. Following family feuds during the 1980s, the Gucci family was entirely ousted from the capital of the company by 1993. After this crisis, the brand was revived with a provocative 'Porno Chic' props. In 1999, Gucci was acquired by the French conglomerate Pinault Printemps Redoute, which later became Kering. During the 2010s, Gucci became an iconic 'geek-chic' brand.
In 2019, Gucci operated 487 stores for 17,157 employees, and generated €9.628 billion in sales (€8.2 billion in 2018).[4] Marco Bizzarri is CEO of Gucci since December 2014, and Alessandro Michele creative director since January 2015. Gucci is a subsidiary of the French luxury group Kering.
Contents
1 History
1.1 1921 birth in Florence
1.2 Post-war Dolce Vita
1.3 1980s Gucci's family feud
1.4 Porno Chic Revival
1.5 LVMH-PPR struggle over Gucci
1.6 Postgender geek-chic
1.6.1 Disney Collection
2 Corporate structure
3 Governance
4 Initiatives
4.1 Culture
4.2 Social
4.3 Environment
5 In popular culture
5.1 Eponymous adjective
5.2 Movies
5.3 Guinness World Records
6 Counterfeiting
7 Controversies
8 See also
9 Bibliography
10 References
11 External links
History
1921 birth in Florence
The founder Guccio Gucci.
See also: Guccio Gucci
The Gucci family claims its origins are rooted in the merchant city of Florence since around 1410. Guccio Giovanbattista Giacinto Dario Maria Gucci (1881–1953) left Florence for Paris, and settled in London in 1897 to work at the high-end Savoy Hotel. While working as a bellhop there, he would load/unload the luggage of the hotel's wealthy clients, learning about their tastes in fashion, quality, fabrics, traveling conditions. Then he worked 4 years for the Compagnie des Wagons-Lits, the European rail company that specialized in upscale travel leisure, thus further enhancing his experience with luxurious traveling lifestyles. After WWI, he worked for the maker of fine luggage Franzi.[5][6]
In 1921, Guccio Gucci bought his own shop on 7, Via della Vigna Nuova in Florence, Azienda Individuale Guccio Gucci,[7] where he sold imported leather luggage. He also opened a small workshop to have his own leather goods made by local craftsmen. Eventually, a larger workshop had to be acquired to house Gucci's 60 artisans. In 1935 the invasion of Ethiopia by Mussolini led the League of Nations to impose a trade embargo on Italy. Leather became scarce, pushing Guccio Gucci to introduce other fabrics in the composition of the products, such as raffia, wicker, wood, linen and, jute. The rombi motif, a Gucci signature, was created. The Gucci's developed a new tanning technique to produce "cuoio grasso", which became a Gucci trademark. In 1937, Gucci launched its handbags.[6][5]
Guccio's wife and children all worked in the shop. Aldo, the son of Guccio, became increasingly involved in the family company since he started working there in 1925. He convinced his father to grow by opening a new shop in Rome (21 Via Condotti) in 1938, and launched more Gucci accessories (gloves, belts, wallets, keychains). During WWII, the artisans of Gucci worked on making boots for the Italian infantry.[6][5]
The company made handbags of cotton canvas rather than leather during World War II as a result of material shortages. The canvas, however, was distinguished by a signature double-G symbol combined with prominent red and green bands. After the war, the Gucci crest, which showed a shield and armored knight surrounded by a ribbon inscribed with the family name, became synonymous with the city of Florence.
Post-war Dolce Vita
See also: Aldo Gucci and Maurizio D'Ancora
Bamboo bag.
After the war, Guccio Gucci distributed the shares of the company to his three sons (Aldo, Vasco, Rodolfo). In 1947, Gucci launched the Bamboo bag.[8] The brand launched its first global tagline, Quality is remembered long after price is forgotten. The iconic moccasins (Gucci loafer) were launched in 1952. Guccio Gucci died on 2 January 1953 in Milan. In November 1953, Gucci opened its first US store on 5th Avenue and 58th Street in New York. A second NY shop opened in the Saint Regis Hotel in 1960, and a third on 5th Avenue and 54th Street in 1973, leading the locals to call this NY area "Gucci City".[5]
In 1961, Gucci opened a store in London and Palm Beach, and launched the Jackie Bag. In March 1963, Gucci opened its first French store near Place Vendôme in Paris.[5] The double-G logo for belt buckles and other accessory decorations was introduced in 1964.[9] The Flora scarf was designed in 1966 by Rodolfo Gucci and Vittorio Accornero for Grace Kelly Princess of Monaco who became a notorious consumer of Gucci products. In October 1968, Gucci opened a store on 347 Rodeo Drive, driving many Hollywood stars to endorse the brand. With the Rodeo Drive opening came the launch of Gucci's first dresses. Gucci's breakthrough in the US led to its global development in Asia (Tokyo opening in 1972, Hong Kong in 1974) and the Middle East.[5] In Brussels, Aldo's son Roberto piloted the first Gucci franchised store. By 1969, Gucci managed 10 shops in the US. 84,000 Gucci moccasins were sold in the US alone that year. The US President John F. Kennedy called Aldo Gucci the "first Italian ambassador to the United States".[6]
Gucci launched a Rolls-Royce luggage set in 1970[5] and partnered with American Motors Corporation (AMC) to create the Gucci version of the AMC Hornet (1971, 1972, 1973). Gucci became one of the first American cars to offer a special luxury trim package created by a famous fashion designer.[10][11][12] Gucci launched Gucci Perfumes (Il Mio Profumo) and its first watch (Model 2000) in 1972, its first franchised store in the US in 1973, and opened the Gucci Galleria in its Beverly Hills store in 1977, a private art gallery adjoined to the store and reserved to premium clients who were given a golden key to access it.[5][6] From 1978 to 1984 a Miami-based coachbuilder marketed a Gucci edition of the Cadillac Seville sedan (the 1978 model is exhibited at the Gucci Museum).[13]
In 1985, the Gucci loafer became part of the permanent collection of the New York Moma.[14]
1980s Gucci's family feud
See also: Maurizio Gucci
In 1969, Giorgio, the son of Aldo, had sparked the first family feud by launching Gucci Boutique on his own, which was finally reabsorbed by the family group in 1972.[6] During the 1980s, the Gucci saga eroded the family-held top management of the company and fed the press headlines. Paolo Gucci, son of Aldo, tried to launch the brand Gucci Plus on his own. Aldo was criticized for developing most of the international business under Gucci America which he owned. In 1982, to ease tensions in the family, the Gucci group was consolidated and became a publicly-traded company, Guccio Gucci SpA.[15][5] In May 1983, Rodolfo died. His son Maurizio Gucci inherited his father's majority stake in the company and launched a legal war against his uncle Aldo for full control of Gucci (a prosecution led by the city prosecutor Rudolph Giuliani, and with Domenico de Sole representing the Gucci family).[5] Maurizio Gucci took over the company's direction. In 1986, Aldo Gucci, 81, with only 16.7% of Gucci left in his possession, was sentenced to a year in prison for tax evasion[16][17] (in a prison where Albert Nipon was also an inmate[5]). The artwork of the Gucci Galleria was liquidated.[5] In 1988, Maurizio Gucci sold almost 47.8% of Gucci to the Bahrain-based investment fund Investcorp (owner of Tiffany since 1984), and withheld the other 50%.[18]
Despite the family disputes, between 1981 and 1987, the sales of trademarked Gucci products reached $400 million,[19] and $227 million in 1990 alone.[20] The 1980s were characterized by a mass-production of Gucci products, which generated revenue but negatively affected Gucci's position as an exclusive luxury brand. Maurizio Gucci hired Dawn Mello to put Gucci back on tracks.[21][20]
From 1991 to 1993, Gucci's finances were still in the red, Maurizio Gucci was blamed for spending extravagant amounts of money on the company's headquarters in Florence (Via delle Caldaie palazzo) and in Milan. Investcorp bought the remaining 50% of Guccio Gucci S.p.A. from Maurizio Gucci in 1993, ending the family involvement in the group.[22] In March 1995, Maurizio Gucci was shot dead in the lobby of Gucci's Milan office.[23] His ex-wife Patrizia Reggiani served 16 years in jail for hiring the hitman of the murder.[24]
Porno Chic Revival
See also: Tom Ford and Domenico De Sole
Dawn Mello[25] was hired in November 1989 as Gucci's executive vice president and chief designer. She reduced the number of stores from +1,000 to 180 in a move to rebuild the brand's exclusivity. She also reduced the number of items sold by Gucci from 22,000 to 7,000. She revived the Bamboo bag and the Gucci loafer. She moved Gucci's headquarters back from Milan to Florence, where the history of Gucci is deeply rooted.[20]
Dawn Mello hired Tom Ford to oversee the women's ready-to-wear collection.[22] In 1994, Tom Ford was named creative director of Gucci.[26] Ford and Mellow revisited the 1970s archives of the brand. Ford's 1995 collection, which included the sensual white dresses with provocative cut-outs, became an instant hit.[22] Revived through the hot-bod hedonism of Tom Ford's creations, Gucci also launched provocative products in limited edition such as silver handcuffs,[27] a G-string[28] and provocative ad campaigns such as the G logo shaved on pubic hair.[29]
Gucci dress.
Domenico De Sole, legal adviser to the Gucci family since the 1980s and CEO of Gucci since 1994, campaigned for Gucci's leather manufacturers in Italy to keep working together and developed a partners' program to strengthen their ties. He reviewed the pricing of each product and gradually raised Gucci's advertising budget from $6 million in 1993 to $70 million in 1997.[30] In October 1995, the company was publicly indexed on the New York Stock Exchange with an initial stock value set at US$22.[22] Then, from 1995 to 1997, Investcorp sold its interests in Gucci for around US$1.9 billion.[31]
LVMH-PPR struggle over Gucci
By January 1999, the French luxury conglomerate LVMH, which had been buying shares of Gucci discreetly since 1995, reached 34% ownership in Gucci Group NV.[32] Seeking a way out of LVMH's control, Tom Ford and Domenico De Sole turned to the French financier François Pinault and his group Pinault Printemps Redoute, which later became Kering, for an emergency exit. In March, Pinault's group bought out 40% of Gucci at $75 a share, and LVMH's shares decreased to 20.7% in a dilution process. Through the deal, PPR also purchased Yves Saint Laurent from Sanofi and sold it back for the same price to the Gucci Group.[33] This coup d'éclat in the fashion world launched a cold war between LVMH and the new Gucci-PPR coalition.[34] A tension occurred in December 2000 when Gucci bought 51% of Alexander McQueen's couture house, as McQueen was also the creative designer of LVMH's Givenchy at that time.[35] The feud around Gucci ended in September 2001 when all parties reached an agreement.[34] By the end of 2003, Tom Ford and Domenico De Sole made it official that they would not renew their contract with Gucci-PPR that ended in April 2004.[36]
Following Ford's departure, Gucci Group retained three designers to continue the success of the company's flagship label: John Ray, Alessandra Facchinetti and Frida Giannini, all of whom had worked under Ford's creative direction. Facchinetti was elevated to Creative Director of Women's wear in 2004 and designed for two seasons before leaving the company. Ray served as Creative Director of Menswear for three years. Frida Giannini – a Gucci handbag designer since 2002, head of accessories since 2004, and creative director of women's ready-to-wear and accessories since 2005 – was appointed creative director of Gucci in 2006.[37] Patrizio di Marco, formerly CEO of Bottega Veneta, was named CEO of Gucci in 2008.[38] Both acclaimed and criticized for perpetually revisiting Tom Ford's archives, Frida Giannini eventually toned down Ford's explosive 'Porno Chic' props over the years "from sexy to sensual", and started to experiment with 'androgynous Bohemian' styles with a 19th-century reminiscence.[39] She also developed "neo-classics" such as the New Bamboo and the New Jackie handbags.[40] Patrizio di Marco focused on the post-2008 crisis with fewer styles and more midrange products.[41] In 2010, Gucci launched a partnership with the auction house Christie's to develop a wider repository of the brand's archives and provide an authenticity certification service.[40] In 2011, the company opened the Gucci Museum (Gucci Museo) in Florence to celebrate its 90th anniversary.[42] Between 2010 and 2015, 220 new Gucci stores opened, bringing the total store count to 500.[43]
Postgender geek-chic
See also: Marco Bizzarri and Alessandro Michele
Dresses by Alessandro Michele.
In December 2014, Marco Bizzarri, former CEO of Bottega Veneta, was named CEO of Gucci.[44] He was tasked to reverse Gucci's declining sales by giving a new impetus to the brand.[45] In January 2015, Bizzarri appointed Alessandro Michele creative director of Gucci. Alessandro Michele had been working for Gucci since 2002 and served as Frida Giannini's deputy and head accessories designer. During the Fall show of February 2015, Alessandro Michele introduced "a different Gucci",[46][47] one with a "sophisticated, intellectual and androgynous feel".[45]
Alessandro Michele launched the Renaissance of Gucci.[48] He revived Gucci classics like the double-G logo,[49] the Jackie O. bag,[50] and created iconic products such as the Dionysus handbag.[51] With a feminized menswear, a strong feminist stance and a 'geek-chic' style, Alessandro Michele introduced a postgender props for Gucci.[52]
In September 2016, Gucci inaugurated the Gucci Hub, its new Milan headquarters built in the former Caproni aeronautical factory.[53] In July 2017, Gucci announced the launch of Gucci Décor, the first time the brand tested itself in the home decoration segment.[54] In April 2018, Gucci inaugurated the ArtLab, a 37,000-square-metre center of innovation outside of Florence in Italy, where new leather goods, footwear, new materials, metal hardware and packaging are developed and tested.[55] In November 2018, Gucci opened the Gucci Wooster Bookstore in New York, a 2,000-book shop curated by the founder of Dashwood Books David Strettell.[56] In April 2019, the company launched Gucci 9, a 500-employee network of 6 call centers worldwide for high-end customer service.[57] Gucci also revived its makeup collection[58] and launched its first fine jewelry collection.[59]
In 2019, Gucci's sales reached 9.6 billion euros.[4]
In December 2020, following an agreement between Kering and Alibaba, Gucci launched two stores (fashion and beauty) on Tmall.[60]
Disney Collection
Since 2019, originally in celebration of Mickey Mouse's 90th birthday, Gucci has held a collection of Disney apparel, including for Lunar New Year.[61]
Corporate structure
Gucci's holding company Guccio Gucci S.p.A. is based in Florence, Italy, and is a subsidiary of the French luxury group Kering. In 2018, Gucci operated 540 stores for 14,628 employees. The company generated €9.628 billion in revenue (€8.2 billion in 2018), and €3,947 billion in profits (€3.2 billion in 2018).[4]
Governance
In the history of Gucci, up until the end of the Gucci family era, the design, promotion and production of Gucci products were handled by the members of the Gucci family.[62]
CEO
Since 2014: Marco Bizzarri
2008–2014: Patrizio di Marco
2004–2008: Mark Lee
1994–2004: Domenico De Sole
Creative designers
Since 2015: Alessandro Michele
2006–2015: Frida Giannini
1995–2004: Tom Ford
1989–1995: Dawn Mello
Initiatives
Culture
In 2011, the company opened the Gucci Museum (Gucci Museo) inside the 14th-century Palazzo della Mercanzia in Florence to celebrate its 90th anniversary.[63][42] In 2016, Alessandro Michele curated two additional rooms dedicated to Tom Ford's collections.[64] In January 2018, following a renovation, the Gucci Museum reopened with a new name, the Gucci Garden, and a new restaurant within its walls, the Gucci Osteria, managed by Massimo Bottura.[65] The Gucci Osteria was awarded one Michelin star in November 2019.[66] In February 2020, a second Gucci Osteria opened on the rooftop of the Gucci Rodeo Drive store in Los Angeles.[67]
In April 2017, Gucci financed the restoration of the Boboli Gardens at the Uffizi Gallery in Florence.[68] In June 2019, Gucci financed the restoration of the historic Rupe Tarpea and Belvedere Gardens in Rome.[69]
Social
In 2008, Gucci launched the Gucci Tribeca Documentary Fund, an $80,000 fund to finance movies promoting social change and presented at the Tribeca Film Festival.[70] By 2011, the fund grew to $150,000, including $50,000 for a newly created Women Documentary Award.[71] In 2011, with the Venice Film Festival, Gucci also launched the 'Gucci Award for Women in Cinema' to underline the impact of women in film-making.[72]
From 2005 to 2015, Gucci donated $20 million to UNICEF's Schools for Africa program. Once Chime for Change was created, it became the funding vehicle of the Gucci-UNICEF partnership.[73] Chime for Change was founded in February 2013 by Frida Giannini, Salma Hayek and Beyoncé as a global campaign for the improvement of education, health and justice for women worldwide.[74] In June 2013, Chime for Change organized the Sound of Change Live concert which generated $4 million to fund 200 projects in 70 countries.[75] In December 2013, Gucci inked a partnership with Twitter and Women Who Code to create the women-focused hackathon Chime Hack.[76]
Gucci sells a yellow t-shirt that reads "My Body My Choice" and redistributes its proceeds to Chime for Change.[77] In July 2013, activist Lydia Emily was commissioned to paint a mural on Skid Row, Los Angeles of a woman named Jessica, who is a survivor of human trafficking.[78] In January 2019, Chime for Change launched the murals campaign "To Gather Together" promoting gender equality and designed by the artist MP5.[79] In 2020, Gucci launched an "Unconventional Beauty" ad campaign, including a model with Down syndrome.[80]
Gucci pledged €2 million to two crowdfunding campaigns, the first to support the Italian Civil Protection Department, and the second for the Solidarity Response Fund.[81]
Environment
In 2015, Gucci launched its own environmental profit and loss initiative.[82] In October 2017, Gucci announced it would ban furs from its stores in 2018.[83] In June 2018, the brand launched 'Equilibrium', its platform to communicate on its social and environmental efforts and progress.[84] In September 2019, Marco Bizzarri announced Gucci's intention to go entirely carbon neutral.[85] In 2020, Gucci joined the UNDP-led Lion's Share Fund to support wildlife conservation.[86]
In popular culture
Eponymous adjective
The name "Gucci" turned into an eponymous adjective, "I feel Gucci!" and "That’s so Gucci!", to describe something that feels like the high-flying luxury of Gucci.[87][88]
The earliest known instance of the word being used in this sense is found in the September 1999 issue of Harper's Bazaar, in which singer Lenny Kravitz describes his bedroom as "very Gucci."[89]
Movies
In November 2019, filmmaker Ridley Scott announced House of Gucci, a movie about the Gucci dynasty with Lady Gaga playing Patrizia Reggiani and Adam Driver playing Maurizio Gucci.[90] House of Gucci had its world premiere at the Odeon Luxe Leicester Square in London on November 9, 2021.[91] Scott initially announced this plan in 2007.[92] In 2000, Martin Scorsese had also announced plans to make a movie about the Gucci family.[93]
Guinness World Records
1974: The Model 2000 Gucci watch broke the record for selling more than one million units in two years.[6]
1998: The Gucci "Genius Jeans" broke the record of the most expensive pair of jeans ever. These jeans were distressed, ripped, and covered with African beads, and were for sale for US$3,134 in Milan.[94][95]
Counterfeiting
During the 1970s, the explosive popularity of Gucci turned the brand into a prime target of the counterfeiting industry.[5] The Gucci workshops elaborated the brindle pigskin tanning technique that became a Gucci signature, and a tanning process difficult to counterfeit. In 1977 alone, Gucci launched 34 lawsuits for counterfeiting.[6] By the mid-1980s, the brand was involved in "thousands of confiscations and lawsuits all over the world".[96]
On 5 November 2013, the UK's Intellectual Property Office issued a ruling that Gucci had lost the rights to its GG trademark in the UK "to a version of the GG logo in four categories, which encompassed garments such as bracelets, shoulder bags, scarves and coats".[97] However, "according to Gucci, the ruling does not affect the use of its GG logo in the region" because "Gucci is the owner of several other valid registrations for this mark, including a Community Trade Mark (covering the European Union) for its iconic GG logo and those rights are directly enforceable in the U.K."[97]
In November 2008, the website TheBagAddiction.com was shut down after being sued by Gucci for selling counterfeit products.[98] In 2013, Gucci cracked down on 155 domain names used by counterfeiters to sell fake Gucci products.[99] In 2015, Gucci's parent company Kering sued the Chinese website Alibaba for listing a lot of "obviously fake Gucci products" on its website.[100] In April 2016, Gucci's anti-counterfeiting legal actions backfired when the targeted products were the papier-mâché shaped exactly like Gucci products and burned by Chinese people during the ancestral Qingming Jie tradition.[101] In April 2017, Gucci won a lawsuit against 89 Chinese websites selling fake Gucci products.[102] In October 2018, Marco Bizzarri warned the Chinese ecommerce giants Alibaba and JD.com that Gucci could not open shop on their websites as long as they would not remove the many fake Gucci products out of their listings.[103] In December 2019, Gucci sued three dozen websites selling fake Gucci products.[104]
Controversies
In April 2016, the UK's Advertising Standards Authority banned a Gucci online video ad because it starred an "unhealthily thin" model.[105]
In February 2019, Gucci removed a black balaclava sweater with a rollup collar and a cut-out red-lipped mouth from its shelves after it had been compared to a blackface costume.[106][107] Alessandro Michele responded that his inspiration came from the flamboyant Leigh Bowery but apologized for the way it had been interpreted.[108] To address this issue, Gucci launched the 'Gucci North America Changemakers Scholarship' program dedicated to foster diversity within the fashion industry with a $5-million annual fund to support non-profits and community-based programs involved with "the African-American community and communities of color at-large".[109] In May 2019, the Sikhs community in India criticized Gucci's cultural appropriation of a religious item when the Italian brand commercialized turbans at $800 apiece.[110] In July 2019, Gucci appointed a Global Head of Diversity to address the brand's latest issues with cultural diversity.[111] In October 2019, Gucci launched a $1.5-million scholarship program for US students traditionally underrepresented in the fashion industry.[112]
In May 2019, Kering agreed to pay a $1.25-billion tax settlement with the Italian fiscal authorities following Gucci's tax irregularities during the 2011-2017 fiscal period.[113]
During a September 2019 show that resembled a défilé of mental patients, catwalk model Ayesha Tan Jones held up their hands on which "mental health is not fashion" was written, a reaction to the brand's inappropriate commercial use of the imagery of mental illness.[114]
See also
Made in Italy
Bibliography
Forden, Sara G. (2001). The House of Gucci: A Sensational Story of Murder, Madness, Glamour, and Greed. Custom House. ISBN 978-0060937751.
Gucci, Patricia (2016). In the Name of Gucci: A Memoir. Crown Archetype. ISBN 978-0804138932.
Gucci, Jenny (2008). Gucci Wars: How I Survived Murder and Intrigue at the Heart of the World's Biggest Fashion House. John Blake. ISBN 978-1844545322.
References
 Kering, Group. "A new name for a new identity". Kering. Archived from the original on 24 April 2013. Retrieved 1 July 2013.
 Vikram Alexei, Kansara (3 April 2013). "Why Did PPR Change Its Name to Kering?". The Business of Fashion. Archived from the original on 19 July 2013. Retrieved 1 July 2013.
 "Alexander McQueen and Gucci Group appoint Sarah Burton as Creative Director" (PDF). Gucci Group. Archived from the original (PDF) on 5 February 2011. Retrieved 20 March 2011.
 "Financial document 2018" (PDF). Kering. 2018. Retrieved 16 August 2020.
 (Gucci 2016)
 (Forden 2001)
 "GUCCI". Enciclopedia della moda Mame (in Italian). 24 January 2018. Retrieved 22 September 2020.
 Date estimated by the fashion historian Aurora Fiorentini
 "Gucci Logo". FamousLogos.net. Archived from the original on 18 October 2012. Retrieved 20 March 2011.
 Georgano, G.N., ed. (1985). The Complete Encyclopedia of Motorcars 1885 to the present. Guild Publishing. p. 93.
 Lund, Robert (October 1971). "AMC gets it together". Popular Mechanics. 136 (4): 116–118, 206. Archived from the original on 1 March 2017. Retrieved 28 June 2017.
 Dunnaway, Jen (10 April 2009). "Hot: Gucci-Edition Hornet Interior!". cardomain.com. Archived from the original on 13 March 2014. Retrieved 28 June 2017.
 Sean (24 April 2012). "A look at 40 years of Gucci edition cars from American Motors to Cadillac to Fiat". Classic Cars Today Online. Archived from the original on 13 April 2017. Retrieved 28 June 2017.
 Cartner-Morley, Jess (26 September 2011). "The story of Gucci". The Guardian. ISSN 0261-3077. Retrieved 16 August 2020.
 "Guccio Gucci". The Florentine. 17 June 2009. Retrieved 18 September 2020.
 Lubasch, Arnold H. (12 September 1986). "Gucci, 81, Gets Year in Prison in Federal Tax Case". The New York Times. ISSN 0362-4331. Retrieved 16 August 2020.
 "Gucci Fashionable in Prison". UPI. Retrieved 16 August 2020.
 "Investcorp Buys Half of Gucci". www.joc.com. 7 June 1988. Retrieved 16 August 2020.
 "Gucci America, Inc. v. Dart, Inc., 715 F. Supp. 566". casetext.com. 12 June 1989. Retrieved 17 September 2020.
 Anderson, Lisa (15 January 1992). "Born-Again Status". Chicago Tribune. Retrieved 17 September 2020.
 Fabrikant, Geraldine (15 June 1992). "Gucci's Current Campaign: Recovering Its Elite Image". The New York Times. ISSN 0362-4331. Retrieved 16 August 2020.
 Tagliabue, John (14 December 1995). "Gucci Gains Ground With Revival of Style;Belt-Tightening in the Work Force And Lavish Spending on Marketing". The New York Times. ISSN 0362-4331. Retrieved 16 August 2020.
 "Gucci heir shot dead at Milan office". The Independent. 28 March 1995. Retrieved 16 August 2020.
 "Gucci Ex-Wife Guilty Of Murder". www.cbsnews.com. Retrieved 16 August 2020.
 Tiffany, John A. (2019). Dawn: the career of the legendary fashion retailer Dawn Mello. Pointed Leaf Press. ISBN 9781938461958.
 White, Constance C. R. (10 October 1995). "Patterns". The New York Times. Retrieved 17 September 2020.
 "Real People: Whip me, beat me, buy me". The Independent. 11 October 1998. Retrieved 16 August 2020.
 Menkes, Suzy (8 October 1997). "Gucci Offers Some Airs On a Worn-Out G-String". The New York Times. Retrieved 17 September 2020.
 Katz, Evan Ross (17 December 2018). "The Gucci Pubic Hair Ad Might Be More Controversial 15 Years Later". Garage. Retrieved 17 September 2020.
 "THE TURNAROUND CHAMP OF HAUTE COUTURE GUCCI GROUP CEO DOMENICO DE SOLE TELLS HOW HE RESCUED A DYING BRAND--WITH NEW MARKETING, LOWER PRICES, AND "TERMINATOR TOURS." – November 24, 1997". money.cnn.com. Retrieved 18 September 2020.
 Bloomberg News (18 February 1997). "Sale of Gucci Lifts Investcorp Earnings". The New York Times. ISSN 0362-4331. Retrieved 16 August 2020.
 Teri, Agins (27 January 1999). "How Italy's Gucci Changed From Has-Been to Talk of Town". The Wall Street Journal. Retrieved 17 September 2020.
 "Pinault secures Gucci tie to frustrate LVMH – Mar. 19, 1999". money.cnn.com. 19 March 1999. Retrieved 17 September 2020.
 Kapner, Suzanne (11 September 2001). "Pinault Wins Long Battle To Control Gucci Group". The New York Times. Retrieved 17 September 2020.
 Alexander, Hilary (5 December 2000). "Rival left fuming as Gucci sews up McQueen deal". The Telegraph. Archived from the original on 10 January 2022. Retrieved 17 September 2020.
 Horyn, Cathy (5 November 2003). "2 Key Figures in Gucci's Turnaround Are Quitting". The New York Times. ISSN 0362-4331. Retrieved 18 September 2020.
 (in Spanish) Elena Guallart, Frida Giannini, jefa en Gucci, Trendencias.com, 1 February 2006
 Astrid Wendlandt, Italian fashion house Gucci denies ousting CEO, Reuters.com, 17 September 2008
 Suzy Menkes, Gucci: From Sexy to Sensual, Nytimes.com, 22 February 2012
 Robb Young, The Guardians of Heritage, Nytimes.com, 8 November 2010
 Catherine Caines, Natasha Silva-Jelly, The new 'it' bag, Smh.com.au, 25 June 2009
 Holgate, Mark (27 September 2011). "The Gucci Museo Opens in Florence". Vogue. Retrieved 16 August 2020.
 Mesco, Manuela (25 February 2015). "Fashion Executive Sets About Fixing Gucci". The Wall Street Journal. ISSN 0099-9660. Retrieved 18 September 2020.
 New Gucci chief Bizzarri viewed as a rising star, Ft.com, 12 December 2014
 Mesco, Manuela (25 February 2015). "Fashion Executive Sets About Fixing Gucci". The Wall Street Journal. ISSN 0099-9660. Retrieved 16 August 2020.
 Schneier, Matthew (20 January 2015). "After Frida Giannini's Departure, a Brand-New Men's Collection at Gucci". The New York Times. ISSN 0362-4331. Retrieved 16 August 2020.
 Rachel Sanderson, Gucci appoints Alessandro Michele as new creative director, Ft.com, 21 January 2015
 Mead, Rebecca (11 September 2016). "Gucci's Renaissance Man". The New Yorker. Retrieved 16 August 2020.
 Royce-Greensill, Sarah (10 May 2016). "Gucci's Alessandro Michele and the rebirth of the logo". The Telegraph. ISSN 0307-1235. Archived from the original on 10 January 2022. Retrieved 16 August 2020.
 Emilia Petrarca, Gucci’s Circle of Life, Thecut.com, 20 February 2020
 The Dionysus Bag: An Icon For a New Century, Icon-icon.com, 26 July 2017
 Lisa Armstrong, Whatever Happened To Sex In Fashion? Gucci's Alessandro Michele On The Rise Of Geek Chic, Viva.co.nz, 22 November 2019
 Zevi, Nathania. "The New Gucci Hub Opens in Milan". Forbes. Retrieved 16 August 2020.
 Minton, Melissa (12 July 2017). "You Can Now Outfit Your Entire Home in Gucci". Architectural Digest. Retrieved 16 August 2020.
 "Gucci Unveils A Centre Of Creativity, Craftsmanship & Sustainability". British Vogue. 19 April 2018. Retrieved 16 August 2020.
 Emilia Petrarca, Gucci’s Latest Drop? Books!, Thecut.com, 20 November 2018
 "Gucci turns to call centres to lure high-spending millennial shoppers". Financial Times. Retrieved 16 August 2020.
 "Gucci To Relaunch Make-Up Collection Under The Creative Direction Of Alessandro Michele". British Vogue. 3 May 2019. Retrieved 16 August 2020.
 Gucci unveils its first fine jewelry collection, Vogue.fr, 5 July 2019
 Suen, Zoe (18 December 2020). "Gucci to Launch on Tmall as Kering and Alibaba Reconcile On Counterfeit Claims". The Business of Fashion. Retrieved 28 September 2021.
 Carreon, June (2 January 2020). "Gucci celebrates Lunar New Year with Mickey Mouse". Elle.
 "Gucci company thrives as a family affair". Christian Science Monitor. 12 June 1984. ISSN 0882-7729. Retrieved 18 September 2020.
 Menkes, Suzy (27 September 2011). "Gucci Feeds Its Florentine Roots". The New York Times. ISSN 0362-4331. Retrieved 16 August 2020.
 Gucci announces new Tom Ford rooms at the Gucci Museo in Florence, Aeworld.com, 20 June 2016
 Hanbury, Mary. "Gucci just opened a luxurious complex complete with a boutique and a restaurant run by a three-Michelin-starred chef". Business Insider. Retrieved 16 August 2020.
 Davis, Dominic-Madori. "Gucci is opening a Beverly Hills outpost of its Michelin-starred restaurant in Florence – here's a look inside". Business Insider. Retrieved 18 September 2020.
 Natasha Levy, Gucci Osteria da Massimo Bottura opens in Los Angeles, Deezen.com, 26 February 2020
 Caroline Elbaor, Gucci Will Foot the Bill for the Restoration of Uffizi Gallery’s Boboli Gardens, Artnet.com, 7 April 2017
 admin (7 June 2019). "Italy – Gucci and Rome City Council collaborate to restore historic RupeTarpea and Belvedere Gardens". The Luxury Chronicle. Retrieved 16 August 2020.
 Peter B. Kaufman, Jen Mohan, The Economics of Independent Film and Video Distribution in the Digital Age, Intelligenttelevision.com, 4 August 2008
 "Gucci, PPR, Tribeca create doc award". Retrieved 18 September 2020.
 Pat Eggleton, New Gucci award for women in cinema, Italymagazine.com, 6 September 2010
 Gucci-UNICEF partnership turns 10: Over 7.5 million children reap rewards, Unicef.org, 2 June 2015
 Sarah Karmali, Beyoncé Leads New Gucci Empowerment Campaign, Vogue.com, 28 February 2013
 "Chime for Change: Women's voices, loud and clear: A star-studded". The Independent. 2 June 2013. Retrieved 18 September 2020.
 "Gucci Partners with Twitter and Women Who Code to Host #Chimehack, Creating Innovative Mobile App Solutions To Support Girls And Women". UNICEF USA. Retrieved 18 September 2020.
 Keziah Weir, LGBTQ+ Activist Adam Eli on His Work With Gucci’s Chime for Change Initiative, Vanityfair.com, 10 October 2019
 "Lydia Emily Paints for Chime For Change". Archived from the original on 7 September 2014. Retrieved 26 July 2013.
 Gucci unveils chime for change campaign that fights for gender equality, Designboom.com, 31 January 2019
 "Teen model with Down syndrome featured in new Gucci ad campaign". Today.com. Retrieved 16 July 2020.
 Chrisanthi Kaliviotis, "We are all in this together". Gucci pledges €2 million to two crowdfunding campaigns to fight, Graziamagazine.com, 26 March 2020
 Conlon, Scarlett (12 September 2019). "Gucci goes carbon neutral in attempt to tackle climate crisis". The Guardian. ISSN 0261-3077. Retrieved 16 August 2020.
 David Reed, "Gucci boss says fashion label will be fur-free by 2018 Archived 14 October 2017 at the Wayback Machine," CNBC, 12 October 2017.
 Alice Newbold, Gucci Furthers Its Commitment To Sustainability With Gucci Equilibrium, Vogue.co.uk, 5 June 2018
 Scarlett Conlon, Gucci goes carbon neutral in attempt to tackle climate crisis, Theguardian.com, 12 September 2019
 Gucci joins The Lion’s Share Fund to support wildlife conservation, Un.org, 13 February 2020
 Friedman, Vanessa (22 February 2018). "At Gucci, Dressing for the Post-Human World". The New York Times. ISSN 0362-4331. Retrieved 16 August 2020.
 Borge, Jonathan (12 April 2019). "40 Popular Slang Words, Explained". Oprah Magazine. Retrieved 16 August 2020.
 "Gucci". www.merriam-webster.com. Archived from the original on 6 March 2019. Retrieved 3 March 2019.
 Fleming, Mike Jr. (1 November 2019). "Lady Gaga, Ridley & Giannina Scott Team On Film About Assassination Of Gucci Grandson Maurizio; Gaga To Play Convicted Ex-Wife Patrizia Reggiani". Deadline. Retrieved 16 August 2020.
 Krol, Charlotte (21 August 2020). "Lady Gaga's 'Gucci' movie rounds out stellar cast with Adam Driver, Robert De Niro and more". NME. Archived from the original on 5 February 2021. Retrieved 1 March 2021.
 Peter Popham, Cut! Hollywood turns Gucci family saga into an epic drama, Independent.co.uk, 7 December 2007
 Hallie Levine, Inside the deadly Gucci family feud: Book reveals why designing woman plotted ex’s murder, Nypost.com, 13 September 2000
 Yara, Susan (30 November 2005). "The Most Expensive Jeans". Forbes. Retrieved 6 December 2014.
 This record was surpassed in June 2005 by Levi Strauss & Co.'s 115-year-old 501 jeans that sold to an anonymous Japanese collector for $60,000.
 Jane Anderson, Gucci company thrives as a family affair, Csmonitor.com, 12 June 1984
 Jones, Nina (20 November 2013). "Gucci in Trademark Tussle in U.K." WWD. Archived from the original on 8 January 2015. Retrieved 3 December 2015.
 Rebecca R. Younger, Gucci America, Inc. v. Frontline Processing Corp.: 721 F. Supp. 2D 228 (S.D.N.Y. 2010), Depaul.edu, 2011
 Young, Vicki M. (17 October 2013). "Gucci Awarded $144.2M Against Online Counterfeiters". WWD. Archived from the original on 20 October 2013. Retrieved 20 November 2013.
 Gucci sues Alibaba over 'counterfeit goods', Bbc.com, 18 May 2015
 Bain, Marc. "Gucci is taking its fight against counterfeiting to the next frontier: the afterlife". Quartz. Retrieved 18 September 2020.
 Cecilia Esposito, Gucci won $ 9 million in a lawsuit for counterfeiting, Nssmagazine.com, 20 April 2017
 Tom Hancock, Gucci wary of Chinese ecommerce tie-up because of fakes, Ft.com, 15 October 2018
 Sundar, Sindhu (6 December 2019). "Gucci Goes After Alleged Counterfeiters in New Suit". WWD. Retrieved 18 September 2020.
 Mark Sweney, Gucci ad banned over 'unhealthily thin' model, Theguardian.com, 6 April 2016
 Whitney Bauck, Gucci apologizes for controversial 'blackface' sweater, Fashionista.com, 7 February 2019
 Madeline Holcombe (7 February 2019). "Gucci apologizes after social media users say sweater resembles blackface". CNN. Archived from the original on 8 February 2019. Retrieved 8 February 2019.
 Sarah Young, Gucci’s blackface scandal: Creative director breaks silence over controversial jumper, Independent.co.uk, 13 February 2019
 Sandra Song, Gucci Launches Changemakers Program to Further Diversity, Papermag.com, 19 March 2019
 Kimberly Yam, Sikhs Speak Out Against Gucci’s $800 Turban, Huffpost.com, 16 May 2019
 Ellie Violet Bramley, Gucci hires diversity chief after criticism over insensitive designs, Theguardian.com, 30 July 2019
 "Gucci launches diversity US scholarship program". AP NEWS. 7 October 2019. Retrieved 18 September 2020.
 Emilio Parodi, Sarah White, Gucci owner Kering agrees record Italian tax settlement, Reuters.com, 9 May 2019
 Mallenbaum, Carly. "Model protests Gucci runway that featured straitjackets: 'Mental health is not fashion'". USA TODAY. Retrieved 18 September 2020.
ouse of Gucci is a 2021 American biographical crime drama film directed by Ridley Scott, based on the 2001 book The House of Gucci: A Sensational Story of Murder, Madness, Glamour, and Greed by Sara Gay Forden. The film follows Patrizia Reggiani (Lady Gaga) and Maurizio Gucci (Adam Driver), as their romance transforms into a fight for control of the Italian fashion brand Gucci. Jared Leto, Jeremy Irons, Salma Hayek, and Al Pacino also star.
Scott wanted to make a film about the Gucci dynasty after acquiring rights to Forden's book in the early 2000s. The project languished for several years, with a number of directors and rumored actors being considered before Scott and Gaga became officially attached in November 2019. Much of the remaining cast joined the following summer, and filming began in Italy, lasting from February through May of 2021.
The world premiere of House of Gucci was held at the Odeon Luxe Leicester Square in London on November 9, 2021. It was theatrically released by United Artists Releasing in the United States on November 24, 2021. The film received mixed reviews from critics, who praised the cast's performances (particularly those of Gaga and Leto) but criticized the inconsistent tone and historical inaccuracies. It has grossed over $127 million.
Contents
1 Plot
2 Cast
3 Production
3.1 Development
3.2 Casting
3.3 Filming
4 Release and marketing
4.1 Home media
5 Reception
5.1 Box office
5.2 Critical response
5.3 Response from involved parties
5.4 Accolades
6 References
7 External links
Plot
In 1978, Patrizia Reggiani is a young, attractive Italian woman working as an office manager within her father's small trucking firm. At a party, Patrizia meets Maurizio Gucci, a law student and heir to a 50% interest in the Gucci fashion house through his father Rodolfo. Patrizia aggressively pursues the awkward Maurizio, charming him into love. Rodolfo warns Maurizio that Patrizia is only after wealth and tells Maurizio that he will disinherit him if he marries Patrizia; Maurizio chooses Patrizia over his connection to Gucci, leaving the family. Patrizia and Maurizio marry, and Maurizio takes a job at the Reggiani trucking company. When Patrizia becomes pregnant, she sees her child as an avenue for familial reconciliation. She lets it slip to Maurizio's uncle Aldo that she is pregnant; Aldo is delighted by the news and takes the couple under his wing. Aldo introduces Patrizia to his unintelligent son Paolo, who aspires to be a designer within Gucci despite his lack of talent. Thanks to Aldo, Maurizio and a terminally ill Rodolfo reconcile shortly before the latter's death. Rodolfo writes Maurizio back into his will, but fails to sign a document transferring the Gucci shares to him before he dies. Patrizia fakes Rodolfo's signature, giving Maurizio a 50% interest in Gucci.
Patrizia starts to devise a plot to obtain a controlling interest in Gucci by acquiring some of Aldo and Paolo's shares (the two hold the other 50% interest). She clashes with Aldo over the firm's clandestine sale of cheap "fake" Gucci products on the black market, and begins to consult Giuseppina "Pina", a psychic, for guidance. She manipulates Maurizio, who has little real interest in Gucci, into taking a more active role within the company. Paolo acquires proof that Aldo has been evading taxes in the United States; he gives the proof to Patrizia in exchange for her promise that he will be allowed to design his own line. Aldo is arrested by the IRS and sentenced to a year and a day in prison. Patrizia lies to the Italian police and tells them that Paolo is not authorized to use the Gucci trademark; the police stop the fashion show by force. Patrizia and Maurizio ask Paolo to sell them his shares, but he rebuffs them and cuts ties between them.
Italian police ransack Maurizio's house and attempt to arrest Maurizio for forging Rodolfo's signature. Maurizio and Patrizia flee to Switzerland, where Maurizio meets his old friend Paola Franchi. After an argument between Maurizio and Patrizia, Maurizio decides that he is tired of his wife's influence on himself and the company. He orders his wife and daughter to return to Italy and begins an affair with Paola, which Pina seemingly senses. When Maurizio's business plans harm the company, he seeks assistance from equity company Investcorp, through which he hatches a scheme to acquire shares of the company from a now-impoverished Paolo. Aldo returns from prison and immediately realizes what Paolo has done. When Investcorp offers to buy Aldo out, he refuses until Maurizio reveals himself as the deal's instigator. Dejected, Aldo sells the shares and cuts contact with Maurizio.
Patrizia attempts a reconciliation with Maurizio, but he flatly ignores her. Later, he asks Patrizia for a divorce through his long-time assistant Domenico De Sole, which Patrizia refuses. Maurizio recruits up-and-coming designer Tom Ford to revitalize the company's image through a new line. Ford's products are successful, but Maurizio has so thoroughly mismanaged the company that Investcorp's leaders feel compelled to buy him out, replacing him with Ford and De Sole. Patrizia eventually grows so furious with Maurizio that she asks Pina to help her kill him. Pina puts Patrizia in contact with some hitmen "from Sicily." A few days later, the hit-men shoot Maurizio to death in broad daylight outside his residence.
Closing intertitles describe the fate of the remaining characters. Aldo dies of prostate cancer and Paolo died in poverty shortly following the sale of their shares to Maurizio. Patrizia, Pina, and the hit-men are sentenced to long prison terms following their arrest for murder. Gucci is fully acquired by Investcorp and successfully managed into the present; no Gucci family members remain at the company.
Cast
Lady Gaga as Patrizia Reggiani
Adam Driver as Maurizio Gucci
Jared Leto as Paolo Gucci
Jeremy Irons as Rodolfo Gucci
Salma Hayek as Giuseppina "Pina" Auriemma
Al Pacino as Aldo Gucci
Jack Huston as Domenico De Sole
Reeve Carney as Tom Ford
Camille Cottin as Paola Franchi
Vincent Riotta as Fernando Reggiani
Alexia Muray as Silvana Reggiani
Mia McGovern Zaini as Alessandra Gucci
Florence Andrews as Jenny Gucci
Mădălina Diana Ghenea as Sophia Loren
Youssef Kerkour as Nemir Kirdar
Mehdi Nebbou as Said
Miloud Mourad Benamara as Omar
Antonello Annunziata as Karl Lagerfeld
Catherine Walker as Anna Wintour
Martino Palmisano as Richard Avedon
Roger Garth as Fashionista
Production
Development
refer to caption
House of Gucci director Ridley Scott
In June 2006, Ridley Scott was set to direct a film about the downfall of the Gucci family dynasty, with Andrea Berloff writing the script,[5] despite the family's dismissal of the project,[6] with Angelina Jolie and Leonardo DiCaprio rumored to play Patrizia Reggiani and Maurizio Gucci.[7] In February 2012, Scott's daughter Jordan Scott had replaced him as director and was in talks with Penélope Cruz to play Reggiani.[8] In November 2016, Wong Kar-wai took over as director from Jordan Scott, with Charles Randolph writing alongside Berloff and Margot Robbie now considered to play Reggiani.[9] In November 2019, Ridley Scott was once again set to direct the film,[why?] with Roberto Bentivegna writing the script, and Lady Gaga set to star.[10] According to the Gucci CEO, Marco Bizzarri, the fashion house cooperated with the production and gave them full access to their archives for wardrobe and props.[11]
Gaga explained that she took into account how her long-time friend Tony Bennett "feels about Italians being represented in film in terms of crime", and aspired to "make a real person out of Patrizia, not a caricature."[12] To achieve that, she studied Reggiani's vocal cadence and attitude. She explained: "I felt the best way to honor Maurizio and Italians was for my performance to be authentic, from the perspective of a woman. Not an Italian-American woman but an Italian woman."[12] She stayed in character for 18 months, speaking with an accent for nine months during that period. She also adlibbed many of her lines, including the film's iconic quote "Father, Son and House of Gucci," which went viral after the release of the film's first trailer.[13][14]
Casting
(Clockwise from top left) House of Gucci stars Lady Gaga, Adam Driver, Jared Leto, Jeremy Irons, Salma Hayek, and Al Pacino
In November 2019, it was announced that Gaga would play Reggiani. In April 2020, Metro-Goldwyn-Mayer acquired the rights to the film.[15] By August, Adam Driver, Jared Leto, Al Pacino, Robert De Niro, Jack Huston and Reeve Carney had entered negotiations to join the cast.[16] Driver, Leto, Pacino and De Niro were confirmed by October.[17] Huston and Carney were confirmed in December along with Jeremy Irons, while De Niro had exited the film.[18][19] Dariusz Wolski announced his involvement as cinematographer that same month.[20] Camille Cottin joined the cast in January 2021.[21] In March, Mădălina Diana Ghenea, Mehdi Nebbou, and Miloud Mourad Benamara were added to the cast,[22][23] along with Salma Hayek, who is married to the CEO of Gucci's parent company, François-Henri Pinault.[24]
Filming
In August 2020, it was reported that the filming was expected to begin when Scott completed production of The Last Duel (2021).[15] On February 3, 2021, Leto said that the film was still in the pre-production phase and they would start shooting it in Italy in the coming weeks.[25] Principal photography began in Rome at the end of February, with safety precautions in place.[26][27][28] Several scenes were filmed in early March in the cities of Gressoney-Saint-Jean and Gressoney-La-Trinité, specifically in the Italian Alps in the Aosta Valley, which were used to recreate the tourist complex of St. Moritz in Switzerland.[29] Filming also took place in other locations in the country such as Florence, Lake Como (at Villa del Balbiano), and Milan.[30] At the end of March, they returned to Rome to shoot scenes at Via Condotti.[31] Filming wrapped on May 8.[32]
Release and marketing
House of Gucci had its world premiere at the Odeon Luxe Leicester Square in London on November 9, 2021. It was released theatrically in North America on November 24, 2021,[15][33] and in the United Kingdom on November 26.[34][35] Following its theatrical release, it will also be available to stream on Paramount+.[36]
United Artists Releasing aired the first trailer for the film during the 2021 Summer Olympics. Social media accounts promoting the film on Twitter, Instagram, YouTube, and Facebook had a total of 415.4 million followers, including 234 million followers from the cast. Overall, the marketing campaign delivered at least 1.2 billion impressions and 407 million views online. Marketing tactics included radio, social, and ticketing partnerships, television spots, and promotions on TikTok, Twitter, and Snapchat. Crime podcasts were used to attract younger audiences. In theaters, trailers for the film ran during screenings of Respect, Dear Evan Hansen, Venom: Let There Be Carnage, No Time to Die, Halloween Kills, The Last Duel, and Eternals.[37] By November 25, United Artists Releasing had spent $12.8 million on television advertisements promoting the film.[38]
Home media
House of Gucci is scheduled to become available for streaming on Prime Video on January 31, 2022.[39] It will be released on Ultra HD Blu-ray, Blu-ray, and DVD on February 22.[40]
Reception
Box office
As of January 10, 2022, the film has grossed $50.1 million in the United States and Canada, and $77.5 million in other territories, for a worldwide total of $127.6 million.[3][4]
In the United States and Canada, House of Gucci was released alongside Encanto and Resident Evil: Welcome to Raccoon City, and was originally projected to gross $15–20 million from 3,441 theaters in its five-day opening weekend.[41][37] The film opened nationwide on Wednesday, November 24, 2021, and made $4.2 million on its first day—including $1.3 million from Tuesday night previews—from a total of 345,000 theater admissions. House of Gucci went on to debut to a $22 million five-day opening.[42] The main reasons given for seeing the film were Lady Gaga (40%), the ensemble cast (32%), and the plot (34%).[38] Audiences were 45% between the ages of 18 and 34, and 34% over the age of 45, a higher-than-average result for a drama film targeting an older audience during the pandemic. According to Deadline Hollywood, House of Gucci had the best box office opening for a drama film since Little Women in 2019,[37][43] and Forbes predicted that the film would become "by far, the most 'successful' adult-skewing non-action drama of the so-called pandemic era."[44] The film made $7 million in its second weekend,[45][46] $4.1 million in its third,[47][48] $1.99 million in its fourth,[49][50] and $915,339 in its fifth.[51][52] In its seventh weekend, the film crossed the $50 million mark in the U.S. and Canada while also finishing tenth at the box office with an estimated $605,000.[53]
Outside the U.S. and Canada, the film earned $12.8 million from 40 markets in its opening weekend; the top countries in its first five days were the U.K. ($3.4 million), France ($1.9 million), Mexico ($975,000), Spain ($795,000), and the Netherlands ($629,000).[54] The film went on to make $14.8 million in its second weekend and $10.1 million in its third.[55][56] In its fourth weekend, House of Gucci grossed $4.1 million and crossed the $100 million mark worldwide.[57] The film earned $3.16 million in its sixth weekend,[58] and $4 million in its seventh.[59]
Critical response
Lady Gaga and Jared Leto received praise from critics for their performances.
On the review aggregator website Rotten Tomatoes, 63% of 331 reviews are positive, with an average rating of 6.2/10. The website's critical consensus reads, "House of Gucci vacillates between inspired camp and dour drama too often to pull off a confident runway strut, but Lady Gaga's note-perfect performance has a timeless style all its own."[60] Metacritic, which uses a weighted average, assigned the film a score of 59 out of 100 based on 57 critics, indicating "mixed or average reviews".[61] Audiences polled by CinemaScore gave the film an average grade of "B+" on an A+ to F scale, while those at PostTrak gave it an 82% positive score, with 60% saying they would definitely recommend it. Deadline Hollywood noted a strong divide between critics and audiences and said, "it appears moviegoers are overpowering."[38] Screen Rant commented that although the film received mixed reviews from critics, the performances of the cast were highly praised, with particular emphasis on Lady Gaga and Jared Leto.[62]
Alissa Wilkinson of Vox gave the film a mixed review, praising the performances but criticizing the screenplay and writing: "The movie the trailer is selling is actually a little more dishy and wild than the real House of Gucci, which would be a pointless and somewhat perfunctory dud if it weren't for the brilliance, or madness, of the performances."[63] Reviewing the film for The Hollywood Reporter, David Rooney wrote: "Ridley Scott's film is a trashtacular watch that I wouldn't have missed for the world. But it fails to settle on a consistent tone — overlong and undisciplined as it careens between high drama and opera buffa."[64]
Richard Roeper of the Chicago Sun-Times gave the film 2.5 out of 4 stars, writing: "Adam Driver (who has now played a French squire and an Italian fashion heir in consecutive Ridley Scott movies) and Lady Gaga have legit chemistry together, and it's still a kick to see Al Pacino roaring like a lion in winter. But Hayek and Irons are playing cardboard-thin characters, Leto flounders about as if he's in a movie all his own, and House of Gucci feels coldly calculating when it should have been flush and warm with scandalous sensationalism."[65] Writing for The New York Times, A. O. Scott found the film to be a missed opportunity which could have been crafted more in line with better cinematic standards, stating that it lacks "the necessary vision or inspiration."[66]
Gaga's Italian accent was met with criticism by Italian actress and dialect coach Francesca De Martini, who worked on set as a dialogue coach for Hayek, and claimed that Gaga's "accent is not exactly an Italian accent, it sounds more Russian."[67] BBC stated that Leto's portrayal of Paolo Gucci inspired "both ridicule and irritation."[68] Film critic Mark Kermode described his performance as "parodic", writing that "while others adopt faintly ridiculous Italian inflections, Leto delivers his lines in a string of high-pitched whoops that suggest he is attempting to communicate with whales."[69] David Ehrlich of IndieWire described Leto as "brilliantly over-the-top".[70]
Response from involved parties
In January 2021, during an interview with Italian magazine Novella 2000, Patrizia Reggiani approved that Gaga would portray her and commented she "immensely" likes her, saying "she's a genius".[71] However, in March, Reggiani gave an interview to the Agenzia Nazionale Stampa Associata (ANSA) where she stated she was "annoyed" that Gaga had not contacted her to meet her and claimed that "it is not an economic question. I won't get a cent from the film. It is a question of good sense and respect".[72] Later that month, it was confirmed that the producers did not want Gaga to meet her and they were "aware of not wanting to endorse or support the awful crime" she committed, saying Gaga had watched much footage and many documentaries, and read books about her life.[73] Gaga also stated that she has no interest in "colluding" with Reggiani, but her heart goes "out to her daughters... I do care deeply that this must be very painful for them."[74]
Patrizia Gucci, who is Paolo Gucci's daughter and Maurizio Gucci's second cousin, told the Associated Press, in the name of the Gucci family, they were "truly disappointed" by the film. "They are stealing the identity of a family to make a profit, to increase the income of the Hollywood system." She added, "Our family has an identity, privacy. We can talk about everything, but there is a borderline that cannot be crossed". According to Gucci, the three central concerns of the family are inaccuracies in the film, the lack of contact with Ridley Scott, and the casting of high-profile actors to play people who were not connected with the murder. She also said that the Gucci family will decide what their next course of action will be after watching the completed film.[75] Scott rejected her claims, saying that "You have to remember that one Gucci was murdered and another went to jail for tax evasion so you can't be talking to me about making a profit. As soon as you do that you become part of the public domain."[76]
Tom Ford, in an article for Air Mail, stated that he "felt as though [he] had lived through a hurricane when [he] left the theater," saying that, despite laughing on a few occasions, he found it "hard for [him] to see the humor and camp in something that was so bloody. In real life, none of it was camp. It was at times absurd, but ultimately it was tragic". Ford praised most of the cast, though he did criticize Pacino's and Leto's performances, comparing them to Saturday Night Live performers and adding on the latter, "Leto's brilliance as an actor is literally buried under latex prosthetics... Paolo, whom I met on several occasions, was indeed eccentric and did some wacky things, but his overall demeanor was certainly not like the crazed and seemingly mentally challenged character of Leto's performance". While not directly commenting on his role in the film or Reeve Carney's portrayal of him, Ford noted that the moment of Maurizio toasting him was inaccurate, as he had already been bought out by the company before Ford became Gucci's creative director.[77][78]
Accolades
Accolades received by House of Gucci
Award Date of ceremony Category Recipient(s) Result Ref.
Detroit Film Critics Society December 6, 2021 Best Supporting Actor Jared Leto Nominated [79]
Best Ensemble House of Gucci Nominated
Washington D.C. Area Film Critics Association December 6, 2021 Best Actress Lady Gaga Nominated [80]
St. Louis Film Critics Association December 19, 2021 Best Actress Lady Gaga Nominated [81]
Best Supporting Actor Jared Leto Nominated
Best Costume Design Janty Yates Nominated
Dallas–Fort Worth Film Critics Association December 20, 2021 Best Actress Lady Gaga 4th place [82]
Florida Film Critics Circle December 22, 2021 Best Actress Lady Gaga Nominated [83]
Best Supporting Actor Jared Leto Nominated
Alliance of Women Film Journalists January 2022 Best Actress Lady Gaga Pending [84]
Capri Hollywood International Film Festival January 3, 2022 Best Actress Lady Gaga Won [85]
Capri Italian-American Artist of the Year Won
Palm Springs International Film Festival January 6, 2022 Icon Award Lady Gaga Won [86]
Golden Globe Awards January 9, 2022 Best Actress in a Motion Picture – Drama Lady Gaga Nominated [87]
New York Film Critics Circle January 10, 2022 Best Actress Lady Gaga Won [88]
San Diego Film Critics Society January 10, 2022 Best Costumes Janty Yates Nominated [89]
Georgia Film Critics Association January 14, 2022 Best Actress Lady Gaga Pending [90]
Seattle Film Critics Society January 17, 2022 Best Actress Lady Gaga Pending [91]
Best Costume Design Janty Yates Pending
American Cinematheque Tribute to the Crafts January 26, 2022 Hair and Makeup Jana Carboni, Giuliano Mariano, Göran Lundström, Sarah Tanno and Frederic Aspiras Won [92]
AACTA International Awards January 27, 2022 Best Lead Actress Lady Gaga Pending [93]
Best Supporting Actor Al Pacino Pending
Make-Up Artists and Hair Stylists Guild Awards February 19, 2022 Best Period and/or Character Make-Up in a Feature-Length Motion Picture Jana Carboni, Sarah Tanno, Daniel Lawson Johnston, Stefania Pellegini Pending [94]
Best Special Make-Up Effects in a Feature-Length Motion Picture Göran Lundström, Federica Castelli Pending
Best Period and/or Character Hair Styling in a Feature-Length Motion Picture Giuliano Mariano, Frederic Aspiras, Alexis Continente, Anna Carin Lock Pending
Hollywood Critics Association February 28, 2022 Best Actress Lady Gaga Pending [95]
Best Costume Design Janty Yates Pending
Best Hair & Makeup Frederic Aspiras, Jana Carboni, Giuliano Mariano, Göran Lundström and Sarah Nicole Tanno Pending
African-American Film Critics Association March 2, 2022 AAFCA's Top Ten Films House of Gucci Won [96]
AARP Movies for Grownups Awards March 18, 2022 Best Supporting Actor Jared Leto Pending [97]
Best Ensemble House of Gucci Pending
Satellite Awards March 18, 2022 Best Actress in a Motion Picture – Drama Lady Gaga Pending [98]
Best Supporting Actor – Motion Picture Jared Leto Pending
Critics' Choice Movie Awards TBA Best Actress Lady Gaga Pending
  • Condition: Pre-owned
  • Character: Link
  • Country/Region of Manufacture: Italy
  • Department: Men
  • Type: Tie
  • Color: Black
  • Brand: Gucci

PicClick Insights - GUCCI GG Logo Monogram Chain-Link Made Italy 100% Silk Tie Necktie Black Twill PicClick Exclusive

  •  Popularity - 1 watcher, 0.0 new watchers per day, 158 days for sale on eBay. Normal amount watching. 0 sold, 1 available.
  •  Best Price -
  •  Seller - 161+ items sold. 0% negative feedback. Great seller with very good positive feedback and over 50 ratings.

People Also Loved PicClick Exclusive


PicClick® • Search eBay Faster

Copyright © 2008-2024 PicClick Inc. All Rights Reserved.
You are the salt of the earth...You are the light of the world...