Why Smart Companies Do Dumb Things: Lessons Learned from Innovation Blunders:... by Hodock, Calvin L. | HC | Good

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Seller: Top-Rated Plus Seller thrift.books ✉️ (3,538,141) 99%, Location: Aurora, Illinois, US, Ships to: WORLDWIDE & many other countries, Item: 144939440876 Why Smart Companies Do Dumb Things: Lessons Learned from Innovation Blunders:....

Why Smart Companies Do Dumb Things: Lessons Learned from Innovation Blunders: Avoiding Eight Common Mistakes in New Product Development by Hodock, Calvin L. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less

  • Condition: Good
  • Condition: Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less
  • Binding: Hardcover
  • Weight: 1 lbs
  • Product Group: Book
  • IsTextBook: No
  • ISBN: 9781591025689
  • Book Title: Why Smart Companies Do Dumb Things : Avoiding 8 Common Mistakes in New Product Development
  • Item Length: 9.2in
  • Publisher: Prometheus Books, Publishers
  • Publication Year: 2007
  • Format: Hardcover
  • Language: English
  • Item Height: 1in
  • Author: Calvin L. Hodock
  • Genre: Business & Economics
  • Topic: Marketing / General, General, Management
  • Item Width: 6.3in
  • Item Weight: 0 Oz
  • Number of Pages: 357 Pages

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